Blog

Notes on video, AI & the web.

Plain-English breakdowns on what actually makes video convert, the AI tools worth using, and automating real business work. Written from 7+ years in the edit bay and now the build.

These early posts come from my video and motion background. More on AI automation and web is on the way.

Comparison of AI video tools for product ads
AI Video

Sora vs Veo vs Kling vs Higgsfield: Best AI Tool for Product Ads

A hands-on comparison of Sora 2, Veo 3.1, Kling 3.0, and Higgsfield for product ads: features, pricing, real strengths, and which to actually pick.

June 22, 202610 min read
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Phone screen with a play button representing a realistic AI UGC ad
AI Video

How to Make AI UGC Ads That Don't Look Like AI

Most AI ads get skipped because people can feel the "AI." Here are the 6 dead giveaways and the exact edit steps to remove each one.

June 22, 20269 min read
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Ten video play icons representing ten video ideas for construction-tech companies
Construction-Tech Video

10 Video Ideas Every Construction-Tech Company Should Be Making

Most construction-tech companies make one demo and stop. Here are 10 videos that work across the whole funnel, awareness to retention.

June 13, 20268 min read
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Rising bars illustrating construction progress captured by timelapse video
Construction-Tech Video

How Construction-Tech Companies Should Use Timelapse Video

Construction-tech firms sit on the best footage in B2B and waste most of it. How to use timelapse for sales, marketing, and client proof.

June 8, 20267 min read
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Chart showing SaaS demo viewers dropping off at the 8-second mark
Video Strategy

Why Most SaaS Demo Videos Lose Viewers in the First 8 Seconds

Most SaaS demos lose half their audience in 8 seconds because they open on a dashboard instead of an outcome. Here are the five fixes.

June 4, 20266 min read
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